Hang up your coat, register, and have a coffee with colleagues and other appril festival delegates. Learn everything about doubling your purchases, your data and how you can use them for a maximum return on investment.

Professionals working in the Dutch App Industry are developing great apps. Our techies know their business. Managers and CEO are freeing up budget to invest in the future. Mobile dominates; it’s serious now. Appril festival can’t stay behind and has a big announcement to make.

As we all know by now, APIs have evolved from internal integration tools to digital building blocks between organizations. They enable futuristic customer experiences, impressive innovations and new business models across industries.

Triggered by PSD2/Open Banking, Open APIs will change banking as we know it rapidly and fundamentally. Nobody knows exactly where it will go. Neither do we as ABN AMRO. And we embrace that fact with confidence. It is a work in progress — a movement towards bank of tomorrow and
beyond.

So what do we do? We prepare, experiment and explore scenarios for the future with all the bank’s stakeholders. Want to know how we do it? Join the talk of ABN AMRO to learn about our Open Banking journey, the innovative APIs we offer and our “Beyond Banking”; community.

User behaviour differences across continents
IceMobile’s Bright Stamps loyalty solution is used by multiple retailers worldwide. Although most of the app’s features are the same for each client implementation, the usage of each of these features can differ significantly per retailer. In this in-depth session, Jaap & Guido will dive deeper into the usage and impact of certain app features in Asian countries versus Western Europe & North America. Based on different cases, they will demonstrate some of the most striking differences for these two regions.

IceMobile was founded in 2002 with the vision that mobile would become the most important medium in people’s lives. Over the past 15 years we’ve created award-winning apps and mobile experiences for all kinds of industries, such as retail, banking, travel, fashion, insurance, music, and more.

The future is what excites us most. Digital disruption is about to hit retail. How will AI, automation, decentralized production and distribution impact people’s lives? These fascinating questions are the reason we’re in this business. We intend to drive the change.

Digital transformation of enterprises with apps. Using apps for process automation, documentation and workforce management.

Best practices of using apps in enterprise. How apps help companies improve communication, processes, reduce the paperwork and save money. We showcase some our our work on the subject. Also we plan to share our futuristic view of how this might change in the coming years, especially in connection with IoT, voice technologies and sensors.

AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments.

AppsFlyer’s NativeTrack™ Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities and Protect360 enterprise-grade fraud solutions have made AppsFlyer’s platform the go-to resource for the most successful mobile apps in the world. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Playtika, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com.

At the bar you meet your co-visitors of appril. Eat a sandwich with a developer, product owner, designer or publisher of apps. Or meet your next investor during the network lunch of appril.

New mobile user experiences driven by new marketing tools and new technologies.
This afternoon 3 great speakers showcase the best techniques and technologies to build awesome new mobile experiences. The next generation of apps will need to find new unmet needs and create new mobile opportunities to delight very mobile savvy consumers.

Led by: Michel van den Berg (Serial Intrapreneur).

Apps might feel like they go hand in hand with Lean UX, start-up culture and a fail fast mentality. While these things are all valid in certain circumstances UX has a broad and deep set of specialisms that a serious app developer can learn a lot from.

Hannah will take you through some traditional UX practices from analogue research projects and reimagine them in an app specific setting. Looking at disciplines in library science, biology and human factors we will unpick the universal truths of managing information and being creative with data that can be applied in the new digital economy. You will look at Content Strategy and how it helps in API first design. Also how Information Architecture can move you towards an A.I ready product. And finally, take a light hearted look at some universal truths of UX and how a Lean UX model might miss them in the App building process.

Nomensa is one of Europe’s largest strategic UX design agencies that combines expertise in psychology, user-centric design, accessibility and technology to create ground-breaking digital experiences.

Of course, an app is popular when it’s being used by many people. But why would these people use your app in the first place? Because it valuable to them! It is my mission to empower people to turn their ideas in to apps that improves other people’s lives. And it is in making apps that improve people’s lives that they become popular. How, you ask…? Well, that is what you will learn during this break-out session.

To learn how to do this, I started in 2011 to gather information on creating popular apps. I have interviewed dozens of app entrepreneurs with popular apps, done multiple scientific researches with Tilburg University and worked with hundreds of clients to turn their ideas into apps.

The most outstanding experience, knowledge and best practices gathered through the years I will share with you Appril Festival.

You will learn about the things that popular apps use in fields like:
+ Marketing of apps
+ App idea development
+ User retention
+ Download strategy
+ Business models for apps

You will find snippets of this knowledge right now on www.AppSpecialisten.nl (in Dutch). And will you join me for the culmination of this knowledge during the big reveal during the Appril event?

Hope to see you there,

-David van der Loo

“Imagine a Web without URLs. That’s how mobile apps world looks like without deep links.” – VentureBeat.

According to AppSight data, only 41% of top Android apps have deep links implemented. Why? It’s is not obvious how you can leverage them, and implementation is not as transparent as documentation states.

In the first part of the talk, Vitaliy will show how you can use deep links to create an excellent onboarding experience, how to get more organic installs with app indexing and referral campaigns, how to authenticate users with no explicit authentication and more.

In the second part, we will talk about the inconsistency in the deep links implementation on Android and iOS, technical limitations of App Links, Universal Links, custom schemas and what are the missing parts of the deep linking ecosystem that you will have to build on your own. Do not expect step by step implementation guide, instead condensed learnings you can not find in the documentation from 4 years of experience in building deep linking infrastructure at GetSocial.

The talk will be interesting for Android and iOS developers who don’t want to spend days trying to figure out the best way to implement deep links and product managers who want to learn how deep links can help their apps grow organically and retain existing users.

Ground-breaking technological development: Tele2 App with Dutch speaking AI in Conversational User Interface
Tele2 is developing a new app to keep contact with its mobile customers. During the concept phase the deployment of CUI on the basis of AI emerged as the winner. Then the challenge was to bring this to reality within 5 months. You may have seen enough articles and blogs about AI by now. But do you already know cases with an AI Chat solution in Dutch? The latter proved quite difficult. In this session Tele2 shares what they had to deal with in practice.

With more than 5 million apps available in the app stores, app marketing is the key for generating qualitative downloads these days.
In this presentation, Brigitta and Louise will teach you how you can get your app higher in the top lists. The following subjects will form the basis of this presentation:

• Market insights
• Organic & paid acquisition
• App Store Optimization (ASO)
• Conversion attribution
• Practical insights from advertisers such as Zalando, Catawiki & Takeaway

Everybody knows the famous quote by Henry Ford: “If I had asked people what they wanted, they would have said: Faster horses…” And where co-creation has been a buzzword for several years, we doubt if this will make the world a better place. During this talk we will share our best practices, worst failures and insights on how to make ‘people centered products’.

IJsfontein designs and develops playful (digital) learning solutions based on the belief that people are naturally curious and intrinsically motivated to develop themselves. We believe that play is the most active and effective way of learning. Our project objectives range from raising awareness to education and from training to instructive entertainment.

Is Google up to something big to give us the ultimate tool of code once – run everywhere? We want to share our experience of using Flutter framework in some projects.

Practical examples of AR, the next big wave in mobile technology
In his keynote Gerben will show multiple applications with AR that companies to day have in place that offer serious business value. AR applications make processes easier, shorten lead time, convince the end customer and are exceeding by far the status of “gimmick”. It is not without a reason that Apple’s Tim Cook states: “AR is the next big thing as it will amplify human performance”.

TWNKLS is the augmented reality computer vision powerhouse that focuses on creating, developing and implementing AR applications. As a pioneer, we have more than 8 years’ experience in developing AR for Industry, Commerce, Security and Health. Our AR applications have been awarded several times and have +1.5 million downloads worldwide. In addition to existing software, we develop our own AR-computer vision technology which enables us to develop a suitable solution for every challenge. We Empower Operators!

Led by: Michel van den Berg (Serial Intrapreneur)

Trust is the glue that holds society together. It has shifted away from institutes to a new generation of end users, using mobile and peer-to-peer solutions. Trustier offers a platform for measuring trust(worthiness), by using Trustcoins as a universal currency of trust. Based on the amount of Trustcoins received and withdrawn, each individual and company will have a Trust Tier. Tiers serve as a level of trustworthiness and can be used in all online or offline exposure as a marketing and (personal) branding tool (for instance on a CV or as a reference) and will become auditable in a blockchain.

A tool to use whenever you are applying for a job, renting, hiring, buying, selling, donating, loving, trading and meeting.

www.trustcoin.com

In this one hour workshop, we let the audience experience, how the future of commerce may look like when AI bots meet mobile technology. This workshop will be given by Michel van den Berg and Christine Karman.

During the workshop they’ll demo a new AI platform with new and fun bots providing daily life services in-app or on-phone. The workshop invites the audience for a joint development environment to turn the platform in a new ecosystem.

How do we bring out our inner child and learn to play again? How do we connect with our emotions and those of our users?How do we ensure that we consider ethics in design?

Learn how play, emotion and ethics come together to help us to connect with our users on a deeper level, moving from usable design to enjoyable design. Find out how these values are applied in current projects at IceMobile and how you can apply them to your own work!

IceMobile was founded in 2002 with the vision that mobile would become the most important medium in people’s lives. Over the past 15 years we’ve created award-winning apps and mobile experiences for all kinds of industries, such as retail, banking, travel, fashion, insurance, music, and more.

The future is what excites us most. Digital disruption is about to hit retail. How will AI, automation, decentralized production and distribution impact people’s lives? These fascinating questions are the reason we’re in this business. We intend to drive the change. Stage: Muhammad Room.

All about the new state-of-the-art Rijksmuseum app – launched January 2018.
5 years ago, the Rijksmuseum launched the successful website Rijksmuseum.nl and the digital concept Rijksstudio, which became the cultural digital heritage benchmark for connecting people and the collection. The Rijksmuseum wants to seize the opportunities mobile has to offer with a new state-of-the-art app (launch January 2018). It consists of three main sections:

1. Rijksstudio
2. Multimedia tours
3. E-tickets

With the new app, you can enjoy the Rijksmuseum collection wherever you are: in a train, at home on the couch, or in the museum taking a multimedia tour. The app offers one simple way of enjoying the collection for everyone, whenever, wherever. ‘Swiping’ through the collection and personal Rijksstudio collections, and browsing through the museum itself, is a similar experience since the museum’s multimedia tours are fully integrated in the app. It is all one intuitive user art experience.

An important part of the new app is the innovative indoor automatic wayfinding that is fully integrated with our multimedia tours. This platform uses an interactive map and tailor-made automatic wayfinding directions for the museum site. The app will always know where you are by means of 300 iBeacons that have been placed invisibly in the museum. With this new infrastructure, the app can guide you to and from any location.

  Discover more with the new Rijks app.

Of course we have a networking drink during the 6th edition of appril. Here you can discuss and share ideas about all the ins and outs of the latest trends in mobile technology. You can also talk to the presenters about the best mobile campaigns, mobile shops and apps. If networking during this drink is not enough, buy our appril network ticket for the Appril Table and join us in Restaurant de Goudfazant on Thursday 12 April.

Thursday 12. and Friday 13. April 2018, PINCH organizes “The Amsterdam Journathon” as part of the appril Festival. A team of (app)developers, marketers, data crunchers and designers of Dutch media companies (such as NOS, Telegraaf Media Group, Talpa and NRC Handelsblad) works during 2 days from the heart of Amsterdam together with PINCH to develop an app that one way or another contributes to independent, reliable journalism. In addition, the goal is to get to know each other, to transfer knowledge and to gain knowledge.

Friday afternoon at 17:00 there is a demo which is accessible to everyone who is an appril Festival delegate and will be broadcasted live.
Location:
PINCH HQ – Oudeschans 35, Amsterdam

About PINCH:
PINCH (2011) is a leading mobile development & consultancy agency. A highly experienced team of producers, designers and senior developers works on concepts and native iOS & Android apps for start-ups, brands, publishers and advertising agencies.

PINCH customers include: NRC Media, NS, De Telegraaf, Polarsteps and KLM.  PINCH is preferred development agency van Samsung.

www.amsterdamjournathon.com

Address: Woost Technologies, Frans de Wollantstraat 82, 1018 SC, Amsterdam

A Minimum Viable Product contains just the right amount of functionality to validate your concept. In most cases, 80% of the value of a product can be achieved with 20% of the functionality. By focusing on that 20% first, you can validate your concept first, without burning your entire budget. With this first version, you can start collecting feedback and measuring usage. With this information, you can start the Build → Measure → Learn cycle and improve the product based on data, instead of on assumptions.

At Woost we build MVPs for brands like Heineken and VUmc, but also for startups like Scala and Boat020. During our in-house workshop at Appril, we will discuss which ideas are suitable for an MVP approach and how you decide what your MVP should contain. Do you have a great idea you want to launch? Do you need to convince your investor? Come to our Appril in-house breakfast session to discuss your idea with our developers and business
accelerators, and to get one-on-one advice about how to get started!Great toasties and nice orange juice are included.

Time: Still to come
Adres: Davids Advocaten. Rietlandpark 301 NL – 1019 DW Amsterdam

In this in-house session, Mirjam van Schoonhoven will provide tips & trics for contracts. Whether you receive an extensive contract from a large business partner or you have to draft your own general terms and conditions, in both situations you need to have a road map to protect your position and make the most out of the cooperation you are about to enter into: welcome to the world of contract drafting!

Mirjam van Schoonhoven has many years of experience in this field of law. She knows you would rather do something else and therefore she will guide you through the legal implications of contracts with a practical view and show you the benefits of using contracts, especially in this world of digital
revolution.

This session is for everyone dealing with contracts: developers, designers, builders, users, marketing and communication specialists and investors.
You will leave this session with a great feeling about how contracts can make your ideas become reality!

Thursday 12. and Friday 13. April 2018, PINCH organizes “The Amsterdam Journathon” as part of the appril Festival. A team of (app)developers, marketers, data crunchers and designers of Dutch media companies (such as NOS, Telegraaf Media Group, Talpa and NRC Handelsblad) works during 2 days from the heart of Amsterdam together with PINCH to develop an app that one way or another contributes to independent, reliable journalism. In addition, the goal is to get to know each other, to transfer knowledge and to gain knowledge.

Friday afternoon at 17:00 there is a demo which is accessible to everyone who is an appril Festival delegate and will be broadcasted live.
Location:
PINCH HQ – Oudeschans 35, Amsterdam

About PINCH:
PINCH (2011) is a leading mobile development & consultancy agency. A highly experienced team of producers, designers and senior developers works on concepts and native iOS & Android apps for start-ups, brands, publishers and advertising agencies.

PINCH customers include: NRC Media, NS, De Telegraaf, Polarsteps and KLM.
PINCH is preferred development agency for Samsung.

Adres: IceMobile, Mensinge 2, 1083 HA Amsterdam
Time: 11.00-12.00

Quality and speed of development is becoming ever more important in software development as the software we are building becomes more complex and the ability to adapt to new innovations is essential. We have a product that can be customised for many retailers with extra features for each retailer. CI/CD is our chosen method to deal with it and quality assurance is a big part of this process.

This is a case study on how we got to where we are today with all the failures and successes and how we finally ended up with test driven development on Android and iOS.

Address: Nieuwezijds Voorburgwal 314, 1012 RV Amsterdam

Marketing success in today’s highly competitive app marketplace hinges on the ability to maximize both marketing-driven and organic installs.

App Marketing is best optimized with mobile attribution, which tells marketers where to invest their budget based on analytics that pinpoint which campaigns, media partners and channels delivered specific app installs that generated real value. To drive more organic installs, marketers must employ ongoing and up-to-date App Store Optimization methods.

On Thursday the 12th of April, we invite you to the Wuzzon Headquarters in the heart of Amsterdam for an App Growth Seminar in collaboration with AppsFlyer — the global leader in mobile attribution and marketing analytics. During our in-house seminar, developers, marketers, and app owners, will share their growth challenges and success stories. Wuzzon’s and AppsFlyer’s performance specialists will offer their knowledge and experience to make this an event you don’t want to miss.

Among the topics we’ll cover:

• What is a good CPI
• Cross-funnel benchmarks: from clicks to installs, through registration and purchases.
• Top media channels for different verticals
• Fighting fraud
• LTV optimization
• Latest ASO best practices

Location: hoteldegoudfazant.nl
Aambeeldstraat 10, 1021 KB Amsterdam

At the Appril table, members from the appril community meet. Professionals with a passion for the digital revolution: developers, designers, builders, users, specialists in the field of marketing, communication and legal affairs and – of course – clients and investors.

At this Table we share knowledge, expertise, creativity and fun with each other in combination with good food; this in random order … Take a seat, eat and talk!

Come join our Breakfast session in which we talk about an app for cultural change within an organization. A delicious breakfast is included!

We live in a world that is changing at an ever-faster pace. Changing strategy is most likely the first step to take as an organization to survive the future. However, in order for a strategy to be successful, the associated cultural change must also be implemented.

Despite many initiatives it remains difficult to change culture (attitude & behavior) within organizations and it often goes wrong and takes a long time. One of the key elements for changing culture is to do it together and support it permanently during the implementation of a strategy.

At IJsfontein we have 20 years of experience in developing playful solutions that have a serious impact on changing culture and we know that learning objectives for cultural change can be reduced to 20 game formats. We developed an app to permanently support culture change in a social, faster, cheaper and simpler way by using these game formats.

Adres IJsfontein
Kattenburgerstraat 7, 1018 JA Amsterdam

Thursday 12. and Friday 13. April 2018, PINCH organizes “The Amsterdam Journathon” as part of the appril Festival. A team of (app)developers, marketers, data crunchers and designers of Dutch media companies (such as NOS, Telegraaf Media Group, Talpa and NRC Handelsblad) works during 2 days from the heart of Amsterdam together with PINCH to develop an app that one way or another contributes to independent, reliable journalism. In addition, the goal is to get to know each other, to transfer knowledge and to gain knowledge.

Friday afternoon at 17:00 there is a demo which is accessible to everyone who is an appril Festival delegate and will be broadcasted live.
Location:
PINCH HQ – Oudeschans 35, Amsterdam

About PINCH:
PINCH (2011) is a leading mobile development & consultancy agency. A highly experienced team of producers, designers and senior developers works on concepts and native iOS & Android apps for start-ups, brands, publishers and advertising agencies.

PINCH customers include: NRC Media, NS, De Telegraaf, Polarsteps and KLM.
PINCH is preferred development agency for Samsung.

Location: Gustav Mahlerlaan 10, 1082 PP Amsterdam
Time: 13:00- 16:00 our & drinks after the session.

Design Thinking is a successful concept that is being used in the development of apps and new features within ABN AMRO. In this workshop we will use a current case from ABN AMRO and use this to go through the phases of the Design Thinking Concept. We’re going to attempt to get a better understanding of our customers in order to provide more value in the apps that we build. For this, we will search for the pain points our users experience by stepping in their shoes.

How does a Customer Experience Mapping look like, and how do you get from idea to Prototype?

Sign up and find out.