Hot Topics

Appril festival 2018 is all about Mobile Solutions. From Business Strategy, Big Data, UX Design to Mobile Transformation taking you into the future: artificial Intelligence, AR/ VR, IoT Smarthome Devices, Chatbots and much more.

Connect

Link with other professionals and creative minds during interactive presentations at the mainstage. Pick a specialist session for designers, developers or business professionals. And meet Mobile Heroes at the bar or the appril networkdinner!

Early Bird

Come and Join us at B.Amsterdam on april 11th for a full conference day. And pick any session you like at april 12th and 13th throughout Amsterdam, hosted by our festival partners. Get your Early Bird Tickets before the end of February!

Don't Miss Out

Showcases, best practices, breakdownsessions and inspiring talks by, among others, ABN AMRO, PINCH, TELEGRAAF, ICEMOBILE.

11 april
Main Room
Muhamad Room
Ariane Room
12 april
Festival day 2
13 april
Festival day 3
Main Room
Muhamad Room
Ariane Room
Festival day 2
Festival day 3
08:00 - 09:00
Welcome and registration

Hang up your coat, register, and have a coffee with colleagues and other appril festival visitors. Interested in the appril data highway. Start signing up when you arrive. The Mobile Digital Highway is a route where you can ask questions to professionals from the mobile data scene in the Netherlands. Learn everything about doubling your purchases, your data and how you can use them for maximum return on investment.

09:00 - 10:00
”It’s getting serious now!” with Brechtje de Leij

Main stage: 09:00 –  10:00 uur

”It’s getting serious now!” with Brechtje de Leij

Mobile dominates! Mobile first, we do not want anything else. Our economy benefits – 24-hour ease of use from desk to bathroom, anywhere, anytime, by young and by old. After 10 years of Mobile development in the Netherlands, mobile technology is maturing. Original pioneers have now become decision makers and influencers. Apps are increasingly the center of growth hacking and digital transformation. However, we see plenty of opportunities to profit from ‘Netherlands app country’ .
More devoted teams, a focus on users through service-design and smart revenue models to see the conversion and “engagement” grow. This is what the appril festival is about, the time for experimentation is over:”It’s getting serious now!”

Lead by Brechtje de Leij (digital strategist and mobile expert) we look at the current status of app building in the Netherlands. We do this in an interactive session with the audience in cooperation with Buzzmaster. During the panel discussion with captains of industry, we discuss the outcome of two studies that Ruigrok Netpanel carried out on behalf of the appril festival. One study highlights the status of the Netherlands as an app building country; where are our opportunities and what will
be the next step. The second study was conducted among the Dutch population and provides insight into technology and the use of apps. We will conclude this part with two innovative Dutch showcases,.

Panel captains of industry

Brechtje de Leij
Digital Strategist and Mobile Expert. Brechtje works as a mobile strategist for her own company B-Digitized, helping businesses with a mobile-first or even mobile-only digital strategy. She believes that with the right mobile mindset and strategy, mobile can bring more than ‘just eyeballs’, it is an excellent channel to build loyal customer relationships. In this age, mobile needs to be at the heart of your digital strategy. Check her book Mobiele Eenheid, which helps businesses get ready for this mobile era.

Ivo Jansch
One of the founders of Egeniq.com, an app development and services company in The Netherlands. iOS, Android and web developer and software architect.

 

Mike Lee
Splits his time between the for-profit and non-profit worlds. Founder of Appsterdam and an Apple Design Award-winning product engineer. Mike has worked on some great apps, including Delicious Library, Tap Tap Revenge, Obama ’08, and Apple’s retail store app.

Louise Verschuren – co founder Wuzzon
Mobiel is een rode draad in mijn carriere, van marketing manager bij een sms bedrijf tot winnaar Dragons’ Den met een ringtone platform en inmiddels met compagnon Brigitta Schlumpf, eigenaar van Wuzzon. In 10 jaar uitgegroeid tot een toonaangevend mobile performance marketing bureau, waar we met een team van creatieve conversie specialisten klanten zoals Zalando, Thuisbezorgd, Treatwell en Catawiki helpen bij het generen van meer app downloads op basis van cost per install.

Bart Breij
Supports as Appmeister to boost your app. Ensures that users come in and stay and takes care of
your PR strategy. Acted for three years a permanent editor at iCulture.nl, Benelux ‘largest site about
everything that is about the iPhone and the iPad. App trend watcher, reviewer and critic of 20,000
apps.

 

Brechtje de Leij
Digital Strategist and Mobile Expert
10:00 - 10:30
TIKKIE shares insights
11:00 - 11:30
IceMobile shares insights

Main stage: 11:00 -11:30

 

Jaap Olsthoorn
Jaap is a Customer Insights Analyst  at IceMobile. Holding a master’s degree in Biology, he quickly found his skills as a computer-geek to have more market value than his knowledge concerning bumblebees. Originally starting as a software tester, he evolved into a data- and visualization geek that loves to dig into client data and find valuable insights. Jaap is specialized in SQL, data analysis and visualization using Microsoft PowerBI.

 


Guido Jetten

Guido is UX Researcher at IceMobile in Amsterdam, the Netherlands. Holding a master’s degree in Design for Interaction from Delft University of Technology, Guido has been working in multiple user research positions for over 3 years. He loves getting underneath the skin of users, uncovering their true goals & motivations and distilling the insights needed to create epic digital products. Over the last year, Guido has been finetuning the process of Agile UX testing within IceMobile. One of his current challenges is to extract actionable insights from groups of tireless children.

 

IceMobile was founded in 2002 with the vision that mobile would become the most important medium in people’s lives. Over the past 15 years we’ve created award-winning apps and mobile experiences for all kinds of industries, such as retail, banking, travel, fashion, insurance, music, and more.

The future is what excites us most. Digital disruption is about to hit retail. How will AI, automation, decentralized production and distribution impact people’s lives? These fascinating questions are the reason we’re in this business. We intend to drive the change.

 

11:30 - 12:15
How apps become popular

How apps become popular

Of course, an app is popular when it’s being used by many people. But why would these people use your app in the first place? Because it valuable to them! It is my mission to empower people to turn their ideas in to apps that improves other people’s lives. And it is in making apps that improve people’s lives that they become popular. How, you ask…? Well, that is what you will learn during this break-out session.

To learn how to do this, I started in 2011 to gather information on creating popular apps. I have interviewed dozens of app entrepreneurs with popular apps, done multiple scientific researches with Tilburg University and worked with hundreds of clients to turn their ideas into apps.

The most outstanding experience, knowledge and best practices gathered through the years I will share with you Appril Festival.

You will learn about the things that popular apps use in fields like:
+ Marketing of apps
+ App idea development
+ User retention
+ Download strategy
+ Business models for apps

You will find snippets of this knowledge right now on www.AppSpecialisten.nl (in Dutch). And will you join me for the culmination of this knowledge during the big reveal during the Appril event?

Hope to see you there,

-David van der Loo

11:30 - 12:00
Pitch your idea and get on stage!

Main stage: 11:30 – 12:00 uur

During the appril festival we bring together passionate and innovative people from the app industry: from product owners to investors, from UX designers to publisher of apps.

We drive business forward, so get on stage! During the festival there are over 300 professionals in the room with an exclusive network in the
Dutch app industry. During this session, appril helps you to connect to these professionals for create business opportunities, to expand your network or for your next job.

So, do you have a brilliant idea or innovative product that you like to bring to their attention? Do you need advice in a complex technical challenge or are you looking for your next freelance assignment? Pitch and take the chance to tell your story on the appril stage. All you have to do is to prepare your pitch and get on stage. You have 3 minutes to bring your pitch forward. Do you have a presentation to show? There is a laptop, which is connected to the screen, ready for your pitch.Heb je een presentatie voor de zaal? Er staat een laptop, die aangesloten is op het scherm, voor je klaar.

 

12:00 - 13:30
Are you hungry? It’s lunch time!

Bar: 12:00 – 13:30

Are you hungry? It’s lunch time! Meet your co-visitors of appril. Eat a sandwich with a developer, product owner, designer or publisher of apps. Or meet your next investor during the network lunch of appril.

13:30 - 15:00
Clash of Cultures: “User behaviour differences across the continents” Icemobile talks

IceMobile’s Bright Stamps loyalty solution is used by multiple retailers worldwide. Although most of the app’s features are the same for each client implementation, the usage of each of these features can differ significantly per retailer. In this in-depth session, Jaap & Guido will dive deeper into the usage and impact of certain app features in Asian countries versus Western Europe & North America. Based on different cases, they will demonstrate some of the most striking differences for these two regions.

 

Guido Jetten

Guido is UX Researcher at IceMobile in Amsterdam, the Netherlands. Holding a master’s degree in Design for Interaction from Delft University of Technology, Guido has been working in multiple user research positions for over 3 years. He loves getting underneath the skin of users, uncovering their true goals & motivations and distilling the insights needed to create epic digital products. Over the last year, Guido has been finetuning the process of Agile UX testing within IceMobile. One of his current challenges is to extract actionable insights from groups of tireless children.

 

Jaap Olsthron Jaap is a Customer Insights Analyst  at IceMobile. Holding a master’s degree in Biology, he quickly found his skills as a computer-geek to have more market value than his knowledge concerning bumblebees. Originally starting as a software tester, he evolved into a data- and visualization geek that loves to dig into client data and find valuable insights. Jaap is specialized in SQL, data analysis and visualization using Microsoft PowerBI.

IceMobile was founded in 2002 with the vision that mobile would become the most important medium in people’s lives. Over the past 15 years we’ve created award-winning apps and mobile experiences for all kinds of industries, such as retail, banking, travel, fashion, insurance, music, and more.

The future is what excites us most. Digital disruption is about to hit retail. How will AI, automation, decentralized production and distribution impact people’s lives? These fascinating questions are the reason we’re in this business. We intend to drive the change.

13:30 - 15:00
Rijksmuseum shares insights
13:30 - 15:00
Grow your app business – behind the scenes

Main stage: 13:30 – 15:00 uur

Digital marketing is getting serious too … seriously different? The target group (millennials) is not just a mobile savvy consumer, but also wants to be served in another way. It is about & ‘engagement’ & and & ‘experience&’;. Data and new technologies such as IoT and AI now determine the success of the app. In this session we help designers, marketers and developers how the marketing and new growth of mobile products can be improved efficiently and effectively. It is not just about technology, it is also about thinking differently. In this afternoon you will find new roads on how mobile is getting even more exciting and challenging!

About new mobile user experiences driven by new marketing tools and new technologies. Led by: Michel van den Berg.

Ground-breaking technological development: Tele2 App with Dutch speaking AI in Conversational User Interface

Tele2 is developing a new app to keep contact with its mobile customers. During the concept phase the deployment of CUI on the basis of AI emerged as the winner. Then the challenge was to bring this to reality within 5 months. You may have seen enough articles and blogs about AI by now. But do you already know cases with an AI Chat solution in Dutch? The latter proved quite difficult. In this session Tele2 shares what they had to deal with in practice.

How your app can rank high in the app stores!
With more than 5 million apps available in the app stores, app marketing is the key for generating qualitative downloads these days. In this presentation, Brigitta and Louise will teach you how you can get your app higher in the top lists. The following subjects will form the basis of this presentation:

Market insights
Organic & paid acquisition
App Store Optimization (ASO)
Conversion attribution
Practical insights from advertisers such as Zalando, Catawiki & Takeaway

With Tele2, Wuzzon, Kore and TWNKLS

Louise Verschuren – Co-Founder Wuzzon –  app marketing agency
Mobile has always played a major part in my career. I started as marketing manager at a sms/texting company, won Dutch Dragons’ Den pitching a ringtone platform and am currently co founder and owner of Wuzzon, a leading app marketing agency.  With the help of my business partner Brigitta Schlumpf and a team of creative conversion specialists, we help satisfied advertisers such as Zalando, TakeAway,com, Treatwell and Catawiki to generate more app downloads and highly engaged users. 
15:30 - 16:30
Dream projects

Do you ever think about who you would like to work with in the future or about the next step towards a new project? Or are you just curious about “the next new thing”;? Then this session might be something for you, because here you will quickly meet with some 10 CTOs, their team and their
dreams.

At Dream Projects, they pitch their latest high-quality high-tech projects. You meet the team, the creators and the inventors. They are ready to realize their dreams and can use some help . Who knows, you may match with a Dream Project and before you know it you are onto a new pro- journey.

The dream project pitches are provided by top players in the mobile industry, organizations working in the field of innovation and freelancers looking to connect with a team.

15:30 - 16:30
Apps and AI: a new love affair

In this one hour workshop, we let the audience experience, how the future of commerce may look like when AI bots meet mobile technology.

Christine is a software developer, AI guru since the early days and entrepreneur in Netherlands and Silicon Valley. Michel is a digital intrapreneur and has worked in North-America, building new mobile business around Chat, Content and Commerce.

During the workshop they’ll demo a new AI platform with new and fun bots providing daily life services in-app or on-phone. The workshop invites the audience for a joint development environment to turn the platform in a new ecosystem.

 Michel van der Berg
Since the first Iphone in 2007, Michel specializes in applying Mobile technology to businesses. Michel helps now bigger companies to transform and innovate towards a mobile-first company. He is founder of Appsolute Value Inc that is a.o. active in the American mobile retail and banking industry.

Christine is an astrophysicist, a software developer and an entrepreneur. She started an internet payment company in 1995, an AI company in 1998, an email security company in 2002. Before that, she created successful AI systems for both finance industry and the government. In 1996 Christine received a subsidy from the Dutch government to create bots for an woman emancipation summit, funded by the ministery of Economic Affairs of the Netherlands. From 2008 onwards, she developed Android apps, and used her knowledge of bots and AI to create a platform for mobile bots. Currently, Christine is involved in Taptosa, a company creating interactive technology for attractions in amusement parks. One of the innovations Taptosa is considering is putting AI in the vehicles that are use in attractions. Christine was elected Technology Pioneer at the World Economic Forum in 2001.
16:30 - 17:00
Moqod shares insights
17:00 - 18:00
The bar is open

Drinks at the bar: 17:00 – 18:00

Of course we have a networking drink during the 6th edition of appril. Here you can discuss and share ideas about all the ins and outs of the latest trends in mobile technology. You can also talk to the presenters about the best mobile campaigns, mobile shops and apps. If networking during this drink is not enough, buy our appril network ticket for the Appril Table and join us in Restaurant de Goudfazant on Thursday 12 April.

08:00 - 17:00
The Amsterdam Journathon powered by PINCH

Thursday 12. and Friday 13. April 2018, PINCH organizes “The Amsterdam Journathon” as part of the appril Festival. A team of (app)developers, marketers, data crunchers and designers of Dutch media companies (such as NOS, Telegraaf Media Group, Talpa and NRC Handelsblad) works during 2 days from the heart of Amsterdam together with PINCH to develop an app that one way or another contributes to independent, reliable journalism. In addition, the goal is to get to know each other, to transfer knowledge and to gain knowledge.

Friday afternoon at 17:00 there is a demo which is accessible to everyone who is an appril Festival delegate and will be broadcasted live.
Location:
PINCH HQ – Oudeschans 35, Amsterdam

About PINCH:
PINCH (2011) is a leading mobile development & consultancy agency. A highly experienced team of producers, designers and senior developers works on concepts and native iOS & Android apps for start-ups, brands, publishers and advertising agencies.

PINCH customers include: NRC Media, NS, De Telegraaf, Polarsteps and KLM.
PINCH is preferred development agency van Samsung.

08:30 - 10:00
Workshop Minimum Viable Products

A Minimum Viable Product contains just the right amount of functionality to validate your concept. In most cases, 80% of the value of a product can be achieved with 20% of the functionality. By focusing on that 20% first, you can validate your concept first, without burning your entire
budget. With this first version, you can start collecting feedback and measuring usage. With this information, you can start the Build → Measure → Learn cycle and improve the product based on data, instead of on assumptions.

At Woost we build MVPs for brands like Heineken and VUmc, but also for startups like Scala and Boat020. During our in-house workshop at Appril, we will discuss which ideas are suitable for an MVP approach and how you decide what your MVP should contain. Do you have a great idea you want to launch? Do you need to convince your investor? Come to our Appril in-house breakfast session to discuss your idea with our developers and business
accelerators, and to get one-on-one advice about how to get started!Great toasties and nice orange juice are included.

Thursday April 12th
Breakfast Session 8:30 – 10:00
Address: Woost Technologies, Frans de Wollantstraat 82, 1018 SC, Amsterdam

Sebastiaan de Stoppelaar
Background in AI and product development. Worked as Product Owner for several large companies like Aegon and Wehkamp. Specialized in crafting Minimum Viable Products.

Rutger Bresjer
Background in communication science and product development. Worked as Product Owner for several large companies like TNT and Rabobank. Specialized in crafting Minimum Viable Products.

09:00 - 18:00
The Amsterdam Journathon powered by PINCH

The Amsterdam Journathon powered by PINCH

Op donderdag 12 en vrijdag 13 april 2018 organiseert PINCH als onderdeel van het appril festival “The Amsterdam Journathon”. Een team van (app)developers,  marketeers, datacrunchers en designers van Nederlandse mediabedrijven (zoals NOS, TMG, Talpa en NRC) werkt 2 dagen lang vanuit hartje Amsterdam samen met PINCH aan een app die op een of andere manier bijdraagt aan onafhankelijke, betrouwbare journalistiek. Daarnaast is het doel om elkaar te leren kennen, kennis over te dragen en op te doen.

Vrijdagmiddag 17.00 uur is er een demo die voor iedereen toegankelijk is en live wordt uitgezonden.

Locatie: PINCH HQ – Oudeschans 35, Amsterdam

Over PINCH:
PINCH (2011) is een leidend mobile development & consultancy agency. Een zeer ervaren team van producers, designers en senior developers werkt aan concepten en native iOS & Android apps voor startups, merken, uitgevers en reclamebureaus. 

Klanten van PINCH zijn o.a: NRC Media, NS, De Telegraaf, Polarsteps en KLM.

PINCH is preferred development agency van Samsung.

17:30 - 23:00
De tafel van appril
18:00 - 23:00
The Appril table

At the Appril table, members from the appril community meet. Professionals with a passion for the digital revolution: developers, designers, builders, users, specialists in the field of marketing, communication and legal affairs and – of course – clients and investors.

At this Table we share knowledge, expertise, creativity and fun with each other in combination with good food; this in random order … Take a seat, eat and talk!

 

Locatie: hoteldegoudfazant.nl
Aambeeldstraat 10, 1021 KB Amsterdam

00:00 - 00:00
Design thinking By ABN AMRO

Design Thinking is a successful concept that is being used in the development of apps and new features within ABN AMRO. In this workshop we will use a current case from ABN AMRO and use this to go through the phases of the Design Thinking Concept. We’re going to attempt to get a better understanding of our customers in order to provide more value in the apps that we build. For this, we will search for the pain points our users experience by stepping in their shoes. 

How does a Customer Experience Mapping look like, and how do you get from idea to Prototype? Sign up and find out.  

09:00 - 19:00
Day 2 The Amsterdam Journathon powered by PINCH

Thursday 12. and Friday 13. April 2018, PINCH organizes “The Amsterdam Journathon” as part of the appril Festival. A team of (app)developers, marketers, data crunchers and designers of Dutch media companies (such as NOS, Telegraaf Media Group, Talpa and NRC Handelsblad) works during 2 days from the heart of Amsterdam together with PINCH to develop an app that one way or another contributes to independent, reliable journalism. In addition, the goal is to get to know each other, to transfer knowledge and to gain knowledge.

Friday afternoon at 17:00 there is a demo which is accessible to everyone who is an appril Festival delegate and will be broadcasted live.
Location:
PINCH HQ – Oudeschans 35, Amsterdam

About PINCH:
PINCH (2011) is a leading mobile development & consultancy agency. A highly experienced team of producers, designers and senior developers works on concepts and native iOS & Android apps for start-ups, brands, publishers and advertising agencies.

PINCH customers include: NRC Media, NS, De Telegraaf, Polarsteps and KLM.
PINCH is preferred development agency van Samsung.

Select date to see events.