Grow your app business – behind the scenes
11 April 13:30 - 15:00
Main stage: 13:30 – 15:00 uur
Digital marketing is getting serious too … seriously different? The target group (millennials) is not just a mobile savvy consumer, but also wants to be served in another way. It is about & ‘engagement’ & and & ‘experience&’;. Data and new technologies such as IoT and AI now determine the success of the app. In this session we help designers, marketers and developers how the marketing and new growth of mobile products can be improved efficiently and effectively. It is not just about technology, it is also about thinking differently. In this afternoon you will find new roads on how mobile is getting even more exciting and challenging!
About new mobile user experiences driven by new marketing tools and new technologies. Led by: Michel van den Berg.