The language of mobile campaigns: how (not) to talk to your users
Mobile campaigns are a one-way means of communication with the users.
If we fail to talk to them the right way, we will see a decrease in purchases, or worse, an increase in uninstalls.
But what is the right amount of messaging? How to set up the tone? Where are the traps that we want to avoid? Is localisation just translation?
This talk will give you useful tips on how to think about and work with the language of notifications and other messaging based on real data, sometimes painful experience, and a bit of the common sense.
Funny fuck-ups included!