Design Strategy at Philips
Co-founded the Marketing Lab – an Agile data-driven product and marketing hub – by partnering closely with the business director and marketing lead who needed a new way of working to achieve their ambitious business goals. I brought my my superpower, which is creating insight driven visions that inspire teams to deliver first-of-kind world class experiences. I consult business leaders to formulate projects that span product creation through to product marketing – with a heavy dollop of growth hacking mentality thrown in. The results speak for themselves – 6x faster speed to market with 2x conversions. I also have rich experience in creating services and products for consumers(B2C), and (B2B) selling these to clients in the consumer, financial, defence, utilities and government sectors, globally. Rich experience in VUI, APP, Web and multimodal design.