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TBWA launches global hub for mobile-first brand experiences and innovation

Amsterdam’s leading mobile-first digital agency MOBILE STRATEGY rebrands to TBWA\MOBILE to serve global clients

We live in an era defined by mobile. We check our phones over 400 times a day and spend more than four hours on our phones. As brands battle it out over customers’ time on mobile, the advertising industry is shifting, with briefings becoming increasingly mobile-first and performance-based.
These are the triggers behind today’s launch of TBWA\MOBILE – a new global center of excellence for mobile-first marketing and technology.

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